We can’t wait to use our newest toy, a “Go Pro” camera, on our next shoot. You’ve seen those crazy snowboard shots on YouTube … that’s the camera we’re talking about. Just think about it: a point-of-view shot during a bicycle tour of campus, up close and personal during football practice, a walk-through of a residence hall suite, and, my personal favorite… underwater!
Manhattanville College will be rolling out more than 40 individual video messages on their website, all shot by Message Matters in just one day at the college’s beautiful campus in Purchase, NY. A few of the topics students and faculty discuss: the college’s wonderful location outside New York City, students’ access to internships, and the school’s long-standing commitment to social action.
My long-time clients know that when it comes time to edit, Rock Creative Images has been my “rock” for the past 18 years.
Eddie, Jeff and Jamie, and their staff, are an integral part of the whole production process. It’s been really fun, as clients have come back to Nashville to edit with me, to get their reaction to Rock’s new home.
A while back, they moved from their Music Row location to a wonderful, historic building closer to downtown Nashville. Think fireplaces, hardwood floors and beautifully carved moldings. The home was formerly the management hub of a well-known music group… you’ll have to come to the edit suite to get the whole story from Jeff, our resident history buff.
Things change… things stay the same: a new setting, yet the most up-to-date equipment and talented editors in the Southeast.
Those of you who know me know I’m passionate about scuba diving.
How appropriate, then, that my first business client for Message Matters, should be an outstanding Nashville scuba operation, Island Hoppers Scuba. Today we wrapped up editing three “video vignettes” that combine client testimonials, soundbites from Rob Harris (the owner of Island Hoppers), video of the shop and classes, and some incredible photographs and underwater video.
Rob embedded links to those videos directly in his website. Studies show that retailers who include video clips on their websites keep customers on their site for longer periods of time. He’ll be tracking this to see if it also brings them through his doors!
You can view the videos right now, here.
I’m on my way home (Southwest Airlines, on-time!) after a terrific, full-day planning meeting at Episcopal High School in Alexandria, Virginia.
It’s been an absolute honor to work with the admission and communications offices at Episcopal for a number of years. At the end of last year, I produced five “video vignettes” to celebrate the launch of “The Promise,” Episcopal’s new campaign. Now, we’re beginning the process of planning for a new admission video that will be shot over the course of the upcoming academic year.
Today was the day to define the message we will present, the people we will interview, the visuals we’ll shoot (including the wonderful new facilities opening this fall) and the audiences we want to reach. It’s the beginning of a great collaborative effort!
Message Matters has had an eventful first week of existence!
After 20 years of leading VIDEC’s video production services, I’ve now taken the reins from Glenn and Georgia Koogler, and formed Message Matters, LLC. I will still be distributing our college, university and boarding school presentations on DVD and adding to our already established web-based production efforts. Of course, the formation of Message Matters was celebrated (where else?) on the road.
I spent a day at the University of Hartford, shooting updates to the admission office’s existing Video Visit. I couldn’t think of a more fitting place to be, as I’ve been working with Rick Zeiser, the Dean of Admission at the university, for 20 years.
Long-standing, professional and personal relationships will continue to be a hallmark of Message Matters.